VinExpo Americas in Review

logoThis year’s VinExpo Americas was the second exhibition of its kind in the US produced by the same folks who bring us the big and fancy Vin Expo in Bordeaux, the mother of all wine trade shows. It was held at the beginning of June in Chicago in a move away from New York where the first one was staged. Approximately 6000 professionals visited the show. A recap by the organizers is available online at the link build into the headline above.

Blue Danube Wine Company exhibited in the booth expertly put together and managed by the Austrian Wine Marketing Board. More than a dozen Austrian wineries were directly represented, joined by approximately a dozen US importers of Austrian wines. In all, more than 100 different wines were poured, providing visitors a fairly comprehensive insight into the different style of wines produced in the various wine regions in Austria. Judging from the feedback we received it is fair to say that visitors were surprised to discover that Austria has much more to offer than the ubiquitous GruVe which has started to make inroads in American wine shops and wine lists. They were also impressed by the overall high quality of Austrian wines which were well represented in this tasting. Alltogether, VinExpo served to support and expand the ongoing success Austrian wines are currently enjoying in the US market.

Also of note in the magnificent huge hall of the McCormick Center located beautifully at the shores of Lake Michigan was the very first appearance of a good dozen Hungarian wineries on US soil. In a last minute effort they had decided to make the big step across the seas and put their little toe in the deep and complex waters of the American wine market. Among the estates represented were some of our favorites: Attila Gere and Joszef Bock from red wine paradise, Villany, Tibor Gal from the Bikaver town of Eger, and Huba Szeremley from the famed vineyards of Badacsony at Lake Balaton. Sadly, most of these wines are still not available here.

We participated at VinExpo mainly to increase availability of these wines across the US. This really requires establishing a wider distribution network and finding partner companies who can cover one or more of the 50 states of the Union. Construction has started, let us know if you want to distribute any of the wines we import or if you know a distributor who wants to expand his portfolio with wines from Central-Eastern Europe.