Ancient but challenged, wine culture perseveres in Turkey writes journalist Deborah Parker Wong in SOMM Journal. In her article, she talks to businesswoman and founder of Gülor Winery Güler Sabancı regarding the future of Turkey’s wine business:
“[Over the last decade] Turkish consumers have been learning about quality from fine imported wines,” says vintner and philanthropist Güler Sabancı whose Gülor winery in Thrace is sited in the historical center of Turkish wine production. “Considering that there have been no incentives for the industry and our ability to market wine at home is quite limited, I’m very optimistic.”
Modern wine culture emerged in the early 1990s when visionary producers picked up where the Turkish government left off after the introduction of French grape varieties to Thrace in the 1950s. Although Gülor is credited with the country’s first commercial production of Bordeaux-style wines, Sabancı champions the country’s indigenous grapes grape varieties as a way for Turkey to differentiate its wines on the global market. The boutique winery has recently begun exporting wine to the U.S. and is looking at Russia and the U.K. as well.